ABOUT ME
Hi, I'm
Asyraff.
I work with data, analytics and technology to solve practical problems — and I enjoy making complicated things easier to understand.
DATA • ANALYTICS • CONSULTING
THE WAY I SEE DATA
From data to action.
01
DATA
02
ANALYSIS
Find the story behind the numbers.
03
INSIGHT
Turn numbers into something useful.
MY STORY
I've spent my career
solving problems with data.
My background is in data analytics, financial crime analytics and consulting. Over the years, I've worked with different types of data, systems and business problems.
A big part of my work has been taking something messy — whether that's a dataset, a reporting process or a business question — and figuring out how to make it more useful.
That's also what led me to start Asyraff Analytics. I wanted to create something where I could help people and businesses get more value from their data without making the process unnecessarily complicated.
EXPERIENCE
Where I've
worked with data.
CURRENT
01Data Analytics Manager
CIMB
Working across data analytics, financial crime analytics and technology to solve real business problems.
CONSULTING
02Data Analytics Assistant Manager
EY
Consulting experience involving analytics, financial crime, data and technology solutions.
CONSULTING
03Senior Data Analyst
Deloitte
Worked with data analytics, reporting and technology to help solve business problems.
HOW I WORK
No unnecessary
complexity.
Practical
I focus on solutions that can actually be used in the real world.
Clear
Data doesn't need complicated jargon to be useful.
Business-focused
The numbers matter because they help answer real business questions.
Easy to follow
Whether I'm training or consulting, I try to make things easier rather than harder.
TOOLS & SKILLS
Tools I use to
get things done.
LET'S CONNECT
Got a data problem?
Let's talk.
Whether you need help with a project, want to improve your reporting, or simply want to learn something new.